Why Oprah is bored with Twitter....

After reading the following article/blog (http://tinyurl.com/cbrad6 )regarding Oprah's ho hum experience with Twitter, I check out her stream and who she follows. Oprah is only following 11 people. That is why she is bored. Twitter is something of an acquired taste for many... think of.. many people join and lurk. They follow their co workers, friends, and sports/celebrities. Reading how others are tweeting, Re-Tweeting, and @replying helps to develop an understanding of how to leverage the technology. I can understand why she has fallen off. There was a miscommunication on the purpose of Twitter. It is an exchange of information. If you have 6 figures of followers but only choose to get information from 11, how can you be listening. She has a mouth piece every day at 4PM EST. This is an opportunity for her to listen to a huge audience. Oprah doesn't have to follow everyone. However, choosing two people a day based on their past tweets and profile might be very interesting. Choose two people looking for work and highlight them for example.

How do I use Twitter?

1) I stay in touch with mostly colleagues and friends as they go about their day.
2) It has replaced my Google home page and RSS feeds for all things in my area of focus, social networking, cycling news, and even job postings and recipes.
3) Personalize business relationships making them stronger.

Just my little old opinion. You get out of it what you put into it. If you value your network, it will value you. Oh, I am not one of her vast number of followers... The celebrities I follow are more focused on my specific interests surrounding pro cycling and politics. ... That doesn't say I won't in the future. .. just didn't jump on the bandwagon yet. She needs to provide some value to me at this point. Some of my favorites are Lance Armstrong and Megan McCain. They mix their personal lives into the professional message. They also use it for causes like cancer research and generating some youth into the GOP. She just hasn't found her voice yet... my advice .. DM @lancearmstrong for a lesson.

Interesting in following me? @pbrannigan