There has been discussion around one of the key benefits to corporate social networking is being able to have a multi way conversation with your corporate audience. That audience can be partners, customers, prospects, and internal staff. This is a huge change to the corporate communication policies from the advent of radio and TV advertisements.
Have you ever been faced with trying to communicate with someone that doesn't speak the same language or witnessed this happening? Isn't it funny when the person starts speaking louder as if it will make a difference!
It is very similar to the way some companies scream their message to their consumers be it B2B or B2C products. The most obnoxious display of this is when the TV ads are so loud compared to the program. It is terrific that companies are getting the idea it isn't what we tell you it is what you tell each other and us. Corporate social networking is enabling this to happen.
