Twitter and the TdF

@LeviLeipheimer Stg 9 finished, uneventful for the most part. Congrats to Fedrigo, they were strong! On our way to the airport now. Flying to Limoges 4 rest


My husband is an avid or maybe RABID road cyclist and racer. For the past ten years, I have been spending the month of July watching the Tour de France. The first couple of years it was half hour coverage on one of the sports channels. Now, it completely takes over the Versus Channel for the month. I have tried very hard not to check cycling news or to flip on the TV at lunch to check out coverage.

Some years I have done better than others. This year, it is almost impossible to not know what is going to happen. I have mastered the TV thing. We DVR the live coverage with Phil & Paul that airs in the morning to watch at night. I have even discovered that if we turn the flat screen we can see it through the window on the deck to be able to enjoy the July weather, dinner, and the coverage.

I am failing with knowing the actual cyclists reporting the results on Twitter. I follow most of the leading cyclists. As I have said before, they get social media. However, I flicked into Twitter this morning while doing research for my interview tomorrow. I was looking up the company, person I am speaking with, and others. There was the tweet above from Levi. Arrgghh!

I am frustrated with myself for looking. Would I trade having the professional cycling community from being so active in social media? Heck NO! I think it is wonderful. No one can provide coverage than the cyclists themselves. They add a good measure of photos, blogs, and video blogs to their tweets. Beyond this, the cyclists are responding the twittersphere on posts that are completely off base. This weekend Lance Armstrong responded to a tweet suggesting there was a conspiracy between Nike CEO, the Astana Director de Sportif Johan Bruyneel to snub Alberto Contador for Lance. The Texan responded,

@BigMiggy Don't think so, mig. @johanbruyneel has the utmost integrity. He's the TEAM director not MY director. (about 23 hours ago from UberTwitter in reply to BigMiggy)


I am also impressed how LiveStrong has been able to capitalize on the tool as well. People are adding the yellow wrist band to their photos. It is getting the word out. I have even dug out my Livestrong band from my jewelry box.


Twitter in reality has given a new dimension to this year's tour. I continue to be impressed with how the cyclists are branding themselves, their teams, and the charities they support. Okay.. now time to get that walk in today with Fiona. She is antsy to get going....

Link to the Lance's video blog on www.Livestrong.com http://tinyurl.com/nmcn9o