Community observed ....

This morning, I was at Starbucks... (shocking to y'all, I know). A woman was struggling over the coffee makers they have there for grande or perhaps in this case Venti D'argent! I cornered her at the fixin's bar and said. Those Saecos are a ton of money. I suggested my Cuisnart. There is now about 4 of them in the family. We love them! Grinds beans. Stainless pot. Things she had said she liked about the Saeco. Told her Kohls has them on sale a lot. Then.. wait for it... We started discussing "Amazon.com and Shopzilla.com" The coffee pot lady said.... hmm... I think I will check out Amazon.com. THEY HAVE GREAT REVIEWS! She not only wanted my opinion but that of the Amazon community.

Multi channel community! It is here to stay.