There is a revolution coming. Social is about people collaborating on products, solutions, and innovation. If you check the reviews on a product, movie, or person (LinkedIn recommendations) or have written one, you have participated in the social revolution. However, Social isn't just about the ability to sell additional items it is about the connections and how to leverage them, access information, and move business processes along faster. Today, companies like Microsoft (client) are using crowdsourcing solutions to obtain feedback on the industries they serve and the products they produce. Who better to set your roadmap than your customers? Because, if they want it and you don't have it.. your customers can easily use Bing or Google to find your replacement.
The new frontier is looking at social technology as a business process. How can you leverage a comprehensive platform and strategy to target a number of business goals in 2011? Obviously, there are case studies on improving sales, customer retention, and cross selling opportunities. But what about non structured learning, shared resources with commenting and ratings on usefulness, global collaboration.. innovation, leveraging subject matter experts, company information, transparency, and more. If you are an executive tasked with daunting goals for 2011, how might social technology drive results?
