Tuesday, August 21, 2007

Can you Unplug?

With many of the changes that have been occurring with my company, still known as (idk.com = I don't know), I have found myself unplugging from my own personal community. I have began to sympathize with JK Rowling as a result. I keep getting asked what my world is going to look like in month, six month, or a year. Regardless of my lineage, I never was great at the crystal ball thing. At least, I can sympathize with Harry about that as well.

Ms. Rowling has had the world at her throat.... "What is going to happen? Who lives? Why are you stopping?, Please don't kill, Hermione, Harry, Ron, etc."

If she retreated to her home in Scotland and yanked the telephone cord out of the wall, I would get it. Meanwhile, it has to be business as usual in both circumstances. We have a product to ramp up, new ones to be flushed out, QA'd, and Customers to serve. She had a movie in production and the entire merchandise market around the Harry Potter series. While the scale is significantly and dramatically different, I get it.

The point is... you never can truly unplug from your community. A robust and lively community needs to be communicated with fresh content and information. Even if that information is... I don't know yet.. I am still working through to get to your answer.

Feed your grapevine with the right nutrients for success. Communication and content are king and queen of developing your own socialized network. However, the fairy godmothers are honesty and integrity. Those words are bantered around today by every person that is running for office and most businesses. The key is to walk the narrow road and your community will respect you and honour you with their attention and contribution.