Marketing money ... When does it impact decisions?

I have been making a round robin to a number of doctors lately for both my own needs and my husbands. At my appointment on Monday, I was struck with the amount of stuff that was branded from drugs. These are drugs that are advertised on TV regularly. It made me feel like the doctor was for sale. When does it cross the line? Here is a sample of the items that had logos blazed all over them:

• Tissue box
• Clip board for forms
• Hand-santizer bottle
• Anti Bacterial Soap dispenser

and the kicker...

• the paper sheet that goes down the exam table...

Thankfully, these drugs don't apply to me or my problem. However, it did make me feel a bit weird about the office and their ethics. Yes, I plan on bringing it up with my primary care doctor. Has this ever concerned you?

Seven things you may not know about me..

Thanks to Aaron Strout, or (@astrout on twitter) a former colleague of mine at Mzinga and Shared Insights, I have a topic for a needed update to my blog. This is something that is going on in the blogasphere. The rules are at the bottom. Here goes.

1) I love romance trashy novels like Danielle Steel and Nora Roberts. I started reading them long before I should have been and got hooked. I tear through them in a couple of hours and feel very guilty for not spending my time more productively.

2) I have an addiction to watching TV with a quilt over me no matter what the temperature is outside.

3) My favorite museum is the Musee de l'Orangerie in Paris. It is a small museum next to the Louvre and houses the water lilies. It is a great way to waste an afternoon. Paris is my favorite city.

4) I love shoes and spend way to much money on them ... but I walk around barefoot most of the time and complain because my feet are cold.

5) I still listen daily to WSB Radio streamed out of Atlanta everyday. I love Neal Boortz and Clark Howard. So, if you are traveling to Atlanta.. call me for the latest traffic updates.

6) My iPod is loaded with Irish / Celtic music. Catch me on the treadmill or out for a walk and I am probably listening to a jig or "Whiskey in the Jar"

7) I love polishing silver. It is result oriented cleaning activity that doesn't need to be done weekly.

That is my seven things. Not so interesting perhaps? Here are the rules:

In the words of the honorable @93octane, here are the rules:

* Link to your original tagger(s) and list these rules in your post.
* Share seven facts about yourself in the post.
*Tag seven people at the end of your post by leaving their names and the links to their blogs.
* Let them know they’ve been tagged


I will have to come back and tag people later....

Holiday Letter 2008

December 2008
Ho, Ho, Woof, Woof, Meow!

It is snowing!!! As a result, it seemed appropriate to sit down and compose this year’s holiday note to everyone. It has been a bit tough to come up with new and exciting news about our lives. We are in touch with so many of our family and friends across the globe daily with blog entries, Facebook statuses, Twitter, and LinkedIn. We have been so blessed with keeping in touch with many of our friends near and far. This is a wonderful thing to be able to stay ever present with you.

Life at Brannydoon was pretty quiet for the first half of the year. There was a black hole with Annie gone. It is a strange thing to lose someone so close to you. Most people don’t understand how a dog can be so important. Since we adopted Seamus, Pauline has continued to work with Brittany rescue. On Mother’s day, she could see no better way to remember Annie than to do a transport of five Brittany mix puppies. She came home with a camera full of pictures of the lively brood. They were all spoken for but it set the seed. It was time to open our home and get another golden retriever puppy.

Since Annie was such a delight, it was natural to start looking for a dog that had the same lines. We were able to find a wonderful breeder in Maine. In June, we brought home our little Fiona. She is Annie’s great niece. Gone was the quiet in the home. She has been an excellent puppy. Although, Jim nicknamed her “Puddles” for the first couple of weeks! Fi had big paws to fill and she has stepped up to the plate big time. Seamus is delighted with his little sister. They play constantly. The only hold out is Duchess. She has retreated to the second floor and plots for Fiona’s departure.

Our vacations included a trip to see Jim’s Parents in Florida and a trip back to Dennisport in September for the weekend. Pauline also went back to Atlanta for a long weekend and stayed with her neighbors and friends, the Bramletts. When you look up Southern hospitality, there is a picture of Rusty and Kristi. It was great to see the whole family and the Suchoffs, Irwin & Gloria. A good time was had by all!

Bike races also brought our dear friends Ivan and Nancy back to Connecticut for a race in Hartford. We had a great time relaxing afterwards. We were also happy to reconnect with Doug and Nancy Badolato. Doug and Jim have been friends since grade school. We only lived a couple of miles from each other and getting back in touch has been terrific. They have picked up like the years apart never happened.

The only other major change this year was Pauline left Mzinga to join SelectMinds in October. They are located in New York. She still works at home but has enjoyed traveling into the city for training and meetings. It is a great fit for her experience as they provide Professional Corporate Social Networks to large companies. This combines her experience with recruiting, social networking, and sales. She loves every minute of it!

So, that is pretty much it for 2008…. Here’s to a Wonderful Christmas, Hanukkah, or Yuletide season! We also wish you a terrific 2009!

~Jim, Pauline, Seamus, Fiona, and Duchess Brannigan

"I rescued a human today"

This was sent to me today by the National Coordinator of American Brittany Rescue. I wanted to share it with everyone.


I rescued a human today.

Her eyes met mine as she walked down the corridor peering
apprehensively into the kennels. I felt her need instantly and knew
I had to help her. I wagged my tail, not too exuberantly, so she
wouldn't be afraid.

As she stopped at my kennel I blocked her view
from a little accident I had in the back of my cage. I didn't want
her to know that I hadn't been walked today. Sometimes the shelter
keepers get too busy and I didn't want her to think poorly of them.

As she read my kennel card I hoped that she wouldn't feel sad about
my past. I only have the future to look forward to and want to make
a difference in someone's life. She got down on her knees and made
little kissy sounds at me. I shoved my shoulder and side of my head
up against the bars to comfort her.

Gentle fingertips caressed my neck; she was desperate for companionship. A tear fell down her
cheek and I raised my paw to assure her that all would be well.
Soon my kennel door opened and her smile was so bright that I
instantly jumped into her arms. I would promise to keep her safe. I
would promise to always be by her side. I would promise to do
everything I could to see that radiant smile and sparkle in her
eyes. I was so fortunate that she came down my corridor. So many
more are out there who haven't walked the corridors. So many more to
be saved. At least I could save one.

I rescued a human today.

Not so "Real Simple"

This is a huge warning to everyone about an unsavory practice at Real Simple magazine. My husband and I recently changed banks because there isn't a branch within 35 minutes from the house. He could get to one but it was an all out effort for me to have any dealings with our bank. I was constantly surfing on "cash back" from the grocery store. When you prefer NOT to use credit cards, this can be a pain.

I got a notice from my old bank that my "closed account" had been overdrawn. Huh? I had cancelled all my future bill pays and had changed the automatic life insurance payment over to the new bank.... Come to find out, it was from Real Simple magazine. Not only had they charged me for a renewal without my permission, they had charged it to an account that didn't exist to my knowledge. This charge did two things:

1) Automatically openned the account again. (Now, I have to go back to the bank to close it)
2) Overdrew the account and caused me to have a bank fee.

I have spoken with both the bank in question and with customer service at Real Simple. They have refunded the subscription charge AND said they would look into crediting the money back to me at the bank. However, and I quote " This should be processed very quickly. You should see the credit back in a couple of WEEKS!" WHAT?

This means I have to deposit money to cover the subscription and the overdraft fee. If and when it is credited back, I will be able to close the account again.

This was an unfortunate choice to turn my account into an automated renewing account because:
1) I have cancelled my subscription.
2)I will not choose to give the magazine to people for the Holidays.
3) I have written and tagged this blog and will TELL EVERYONE about them.

This also begs the question on why I receive letters throughout the year begging me to renew their magazine... if I am on auto renew why waste the money?

Poor business decision... It is too bad. I looked forward to it every month. If I had to choose to have only one subscription, it would have been that one. End result, companies if your business is providing intelligence and advice, don't have shady accounting and billing procedures. I can't trust them to bill me so how can I trust them to give me advice on how to cook my turkey or what are the best black pumps for the money?

I will miss my Real Simple magazine... But I will get over it. Bad businesses deserve not to be rewarded.

Autumn Progression

October's harvest moon is on the rise

Scarlet leaves are scattered across the lawn

Pumpkins smile at the waning light

Darkness is broken by a owl's hoot so wise

Frost sparkles at the break of dawn

Autumn's beauty is an amazing sight....

by Pauline Brannigan

Blog Action Day - Poverty

I have received a couple of tweets (twitter) regarding today being "Blog Action Day".
I checked it out after reading a couple of friends blogs on the topic. Then spent a couple of hours chewing over how or what I could blog about today to join in the conversation in the back gears of my mind.

http://blogactionday.org/home

Moments ago a light bulb went off! Oddly enough, I had a contractor at the house today from my Internet/telephone/cable provider to install my new business line into the house. In chatting, we got onto the topic of the election and then to the economy. The conversation turned at point when this gentleman talked passionately about a time in his life that was very low. Lets call him "Mo" for privacy factors.

Mo has been a hard working man that is a single father of two children. He is the sole bread winner in the family. He had been laid-off from his job because of a merger. Times got a bit tough while trying to get another job. His skills as a telecommunications tech are great but there are only so many providers to work for in a given area. Especially years ago!

He went to the State to see about getting some assistance with Food and Healthcare for his kids. Hold on this is good... According to Mo, he was too well off to get help. He made too much money on UNEMPLOYMENT. They combine this with his asset of a "Caddy" pushed him over the State maximums. If he sold his car, he might qualify.

Mo walked out of the office and never looked back. Sold his car? How was he going to look for work, go to interviews, and get to work without it? He only wanted a bit of help while he was briefly down on his luck. After all, he had been supporting these programs with tax dollars for years.

His moral of the story was there is a clear problem with the system that keeps people down and doesn't allow them to succeed. They are penalized for bettering themselves. His view of the welfare system wasn't pretty. They were encouraging him to fall into a trap that would be hard to get out of ever.

Poverty is a problem with solutions. The system has to have ladders to allow individuals career paths off the dole. Mo would have been happy with some help. Perhaps, half of the normal allotment of food stamps? Entitlements need to have timelines. Government assistance needs to help promote individuals to stand on their feet and contribute rather than enable generations to feed off the system.

Another part of the Blog Action Day is to not just write about the problem but do something about it. I have put countless people to work and helped them with the leg up over the years. I have regularly donated professional clothing to charity and dropped food off to the food bank or conducted food drives. Thinking about today what can I do to help? Well, I am going grocery shopping ... perhaps I will spend an extra ten dollars and drop it in the food box. That doesn't go far these days but it is something.

Is Louder Better?

There has been discussion around one of the key benefits to corporate social networking is being able to have a multi way conversation with your corporate audience. That audience can be partners, customers, prospects, and internal staff. This is a huge change to the corporate communication policies from the advent of radio and TV advertisements.

Have you ever been faced with trying to communicate with someone that doesn't speak the same language or witnessed this happening? Isn't it funny when the person starts speaking louder as if it will make a difference!

It is very similar to the way some companies scream their message to their consumers be it B2B or B2C products. The most obnoxious display of this is when the TV ads are so loud compared to the program. It is terrific that companies are getting the idea it isn't what we tell you it is what you tell each other and us. Corporate social networking is enabling this to happen.

"Doomed"

We spent a great day on Saturday over at Camp Rob teaching Miss Fiona how to swim. I think it will take another go at it as it did my first Golden, Tess. We couldn't keep her out of the water most of her life! Dinner and company were fantastic. We decided to drive home the back way avoiding the highways. Honestly, it is a beautiful ride through Putnam County, NY and up over the ridge into Litchfield County, CT. As I daydreamed out the window, we drove by a row of cute (or could be very cute) cottages along the Houstanic River. Many of them have arts and crafts type bungalow styling. However, they back up to the river and I often wonder how many times they have flooded over the years.

We were going pretty slow after an intersection and I noticed a family out on the lawn of one of the houses. Both parents were smoking. The father was shirtless (not in a good way) and the mother was no picture either. The toddler was also shirtless. I said to Mr. B, "That kid should be wearing a T-Shirt that says ' DOOMED' on it." Now, while being true and we laughed very hard most of the way home. We both commented how lucky the kid was to be living in an area and country where his stars weren't fixed. He had the opportunity to make anything of a bad situation. Perhaps, his parents wanted to quit smoking and that is why they weren't in the house?

As we close the door on the Olympics and the summer, we will turn our heads sharply to the pending Presidential race. We need to ensure the next generation's options by not saddling them with programs that will make success not worth it. Goals are great. Think of how many success stories there are out there. One could honestly say my Grandfather or my husband's father could have been that little boy. They succeeded because they were determined. Government should not be the answer to a problem. Ambition, drive, and determination enable success and achievement.

Why I volunteer for Brittany Rescue...

This is an email I received from one of the coordinators at American Brittany Rescue. When I read it aloud. I needed a tissue myself. This is why we put up with and love Seamus. This is why I do the transports and home visits. ... This is why I volunteer.... So that every Brittany has a full belly, a warm bed, and parents that love all of him....


An adopter (who also helps me out now and again) sent this to me today, I have emailed her back because she said a friend sent it to her and that I had her permission to cross post. So I am guessing her friend wrote it. I left her friends signature at the bottom to be safe.. But it is a tear jerker for sure... _____________________________________


Once I was a Lonely Dog Once I was a lonely dog, Just looking for a home. I had no place to go, No one to call my own. I wandered up and down the streets, in rain in heat and snow. I ate what ever I could find, was always on the go. My skin would itch, my feet were sore, My body ached with pain. And no one stopped to give a pat Or to gently say my name. I never saw a loving glance, I was always on the run. For people thought that hurting me was really lots of fun. And then one day I heard a voice So gentle, kind and sweet, And arms so soft reached down to me And took me off my feet. "No one again will hurt you" Was whispered in my ear. "You'll have a home to call your own where you will know no fear." "You will be dry, you will be warm, you'll have enough to eat And rest assured that when you sleep, your dreams will all be sweet." I was afraid I must admit, I've lived so long in fear. I can't remember when I let A human come so near. And as she tended to my wounds And bathed and brushed my fur She told me 'bout the rescue group And what it meant to her. She said, "We are a circle, A line that never ends. And in the center there is you protected by new friends." "And all around you are the ones that check the pounds, And those that share their home after you've been found." "And all the other folk are searching near and far. To find the perfect home for you, where you can be a star." She said, "There is a family, that's waiting patiently, and pretty soon we'll find them, just you wait and see." "And then they'll join our circle they'll help to make it grow, so there'll be room for more like you, who have no place to go." I waited very patiently, The days they came and went. Today's the day I thought, my family will be sent. Then just when I began to think It wasn't meant to be, there were people standing there just gazing down at me. I knew them in a heart beat, I could tell they felt it too. They said, "We have been waiting for a special dog like you." Now every night I say a prayer to all the gods that be. "Thank you for the life I live and all you've given me. But most of all protect the dogs in the pound and on the street. And send a Rescue Person to lift them off their feet." Dedicated to those that make a difference in the lives of animals, everyday ~ Caroline

Why did the chicken cross the road?

Okay well the chicken posting has come full circle as my team is planning the weekly bbq at Mzinga next week. Since we are the sales team, we came up with a theme of "Roadkill" I sent on this lively recipe to our coordinator and wanted to share it with you....


Beer Can Chicken
Recipe courtesy Bob Blumer
Show:
The Surreal Gourmet
Episode:
Thrilling Grilling
Q) Why did the chicken cross the road? A) Because it couldn't remember where it left its beer



1 (4-pound) whole chicken 2 tablespoons vegetable oil 2 tablespoons salt 1 teaspoon black pepper 3 tablespoons of your favorite dry spice rub 1 can beer
Remove neck and giblets from chicken and discard. Rinse chicken inside and out, and pat dry with paper towels. Rub chicken lightly with oil then rub inside and out with salt, pepper and dry rub. Set aside. Open beer can and take several gulps (make them big gulps so that the can is half full). Place beer can on a solid surface. Grabbing a chicken leg in each hand, plunk the bird cavity over the beer can. Transfer the bird-on-a-can to your grill and place in the center of the grate, balancing the bird on its 2 legs and the can like a tripod. Cook the chicken over medium-high, indirect heat (i.e. no coals or burners on directly under the bird), with the grill cover on, for approximately 1 1/4 hours or until the internal temperature registers 165 degrees F in the breast area and 180 degrees F in the thigh, or until the thigh juice runs clear when stabbed with a sharp knife. Remove from grill and let rest for 10 minutes before carving.

Which Comes First?

Last night, a group of us from Mzinga did a presentation on community and business social networking for a company. I was very lucky to be speaking with two of our leading thought leaders. So, I let them answer the question first.

The question was based on the age old question of which came first the chicken or the egg. His query was "WHICH COMES FIRST, Technology or Content". All three of us immediately, said - "CONTENT" However, as I sat back and realized this company has a ton of content. They were leaking content from every source. They had made attempts at web 2.0 technology and had limited success. My response was the following:

Content is very important as is technology to communicate the content but you are missing an element that enables a community's growth and success.

To drill a bit deeper, please take the question back to the orign of the concept. Which came first the chicken or the egg? In this age old question, has anyone ever considered the need for a rooster to have an egg become a chicken?

In order to have a success vibrant community, nature needs to be observed. A company can have wonderful content and the best technology but with out a strategy and understanding of how to deploy and engage their audience for the content and to encourage the use of technology their community will not grow. The rooster equates the strategy and understanding of technology. It is a three legged stool.

Communities need to be regularly fertilized and nurtured to grow and multiple. What would you have said?

Favorite Ben Franklin quotes ....

Fish and visitors smell in three days.
Benjamin Franklin, Poor Richard's Almanack, 1736
A slip of the foot you may soon recover, but a slip of the tongue you may never get over.
Benjamin Franklin
Drive thy business or it will drive thee.
Benjamin Franklin
Hide not your talents, they for use were made. What's a sun-dial in the shade?
Benjamin Franklin
Three may keep a secret, if two of them are dead.
Benjamin Franklin

Gosh... I can understand why Dr. Franklin was such a ladies man.

Obama needs to learn how to take a hit

sWanaaaaaaaaaaa!!! Booo Hooo. McCain said bad things about me! He doesn't understand I am the second coming !!!! Wannnnaaaaaaaaaaaa!!!

Finally, McCain takes a swipe at Obama. Geezzz. Yes, Barrack, I am scared of you. I scared for my 401-K. You scare me. You TERRIFY ME!

You lack:

1) Experience - In every sense of the WORD. You walked into a Senate seat with no competition less than 6 years ago and have never held a "real job". You have no foreign policy experience, no service in the military, no financial or budgeting experience, and have made many very questionable decisions with the people you associate with socially.
2) Principles - Yes, the flag pin and the church you went to bothers me. I have stopped going to the church founded by my ancestors (the Pilgrims) because they are TOO LIBERAL for me and I don't agree with their platform. You CHOSE THAT CHURCH.
3) Bipartisanship - Yes, I may not have liked McCain - Kennedy or McCain - Feingold. But at least Senator McCain has tried to eliminate the grid lock in Congress. He has accomplished nothing and authored nothing!
4) Economic policy - McCain is no Phil Gramm but at least he has more experience than you do and he isn't a Marxist.

YOU TERRIFY THE SOCKS OFF ME.... and I vote always!

The Connection between the Amish and Web 2.0 Communities.

I recently finished reading a book by Jodi Picoult entitled, "Plain Truth". http://www.jodipicoult.com/ It was a light summer read however, I believe very well researched. It takes place on a Amish Farm in Lancaster County, PA. It was the first book I have read by this trendy novelist.

As I was reading, the word COMMUNITY jumped off the pages as the members of the Amish family continued to explain the importance of blending into a group and being part of the COMMUNITY was more important than being an individual or standing up for oneself.

I have been struggling to understand if this is an entirely different way of the "English" or non "Plain" way of the definition of how community is described in the web 2.0 world. Yes, their is a sense of wanting to belong to be sure. Web 2.0 and community is based on peer to peer communication and a sense of belonging to a group of people with similar interests or profession. Yet, there is an important part to individualism with current day COMMUNITIES. We update our profiles, post photos and comment on them, we project our thoughts in blogs as being a profound statement and encourage others disagree with us... We twitter away about the importance of being "me". These are not part of an Amish definition of community.

So what can we learn from looking at the Amish definition of Communities?

Well....

• The "Plain" leverage the strength of their community to complete tasks together as one faster than an individual. (Amish barn raisings are a keen example)
• They believe in the strength of numbers to give them a sense of belonging and comfort.
• Socialization is a keen part of the Amish community with hymn sing along, quilting circles and most centric .. the church services that rotate between the homes of the community members..

Finally, I am finding a common thread in my blog posts regarding this isn't a new idea. It is a return to the way humans have interacted for centuries. We have depended on each other's skills (Begs and brags in discussion boards), ratings and reviews (idea share), and experiences (blog entries) to learn and grow as society. Web 2.0 based applications simply "Bring the Conversation Online"....

New pictures of Fiona at 15 weeks

When is Clean ...clean enough?

Confession:

I get panicked about the appearance of my home prior to having a certain sect of people visit me. Typically, these are people that:
A) Don't have pets... especially hairy dogs
B) Don't work outside the home (currently or ever)
C) Have young children

Why?

A) I can live with the tumbleweed of dog hair that appears between my weekly fight with the Oreck but I don't have a clue how others do it... I have given in to the work / life balance that life is messy but haven't gotten over I care about other's opinions of me yet.

B) Since I work remotely from home, some have the impression that it is easy for me to get everything done. WRONG!! I may be able to slip in a 10 AM run to the dry cleaners easier but I am working from 7AM to 7 PM often and the draw of my lap top and clients will always beat out the laundry mound or vacuum beast.

C) We don't have children. Our house is set up for adults and dogs. I worry about all the PC stuff that is suppose to enable kids never to experience pain and that they are closer to those hair balls than the rest of us.

That being confessed, I LOVE having company. I love to entertain and fairs' fair... I like the motivation and valid business reason to scrub the shower and door jams.

I like knowing what delights my guests. For example, my dad would be a home baked sugar free dessert. My best friend would be flowers in her room and a pile of magazines she hasn't read yet along with a shot of tequila. My good friend and house sitter loves having her shampoo in the guest bathroom. My nephews love the lolly pops, teddy grahams and matchboxes.

So as I am waiting for guests to arrive this week, if I answer the phone like a grump... tell me to put down the sponge.... everything is going to be okay....

I think the kool-aid has finally settled into my DNA

When do you realize an adoption of a new way to communicate? How do you know when it is pervasive in your life? I had such an Epiphany last night at the dinner table. We had planned a family dinner party by connecting with each other on Facebook. Yes, I did have to have one conversation with a family member that is not "LinkedIn" with "Facebook". However, this device and communication tool has allowed me to establish a faster and easier relationship with a new member of our family than I would have ever with the phone. Because of the following:

1) Our schedules are completely different.
2) There is about 14 years difference in age. (She is younger)
3) It makes sense to be able to put one thing out into the universe and keep everyone updated.

I just now have to get her to Twitter and I will be golden! The non kool family members at the table were a bit shocked at how we organized the get together without speaking and without email. I looked at their 3.5 year old boys and said... time to figure it out or you are going to be so far behind the times when they reach whatever is the future of the MySpace generation.

It also dawned on me how people are able to stay engaged more with remote friends and family with social networking. Have a sister in California or neighbors in Georgia? It is easy not to have to find the time for a conversation if you can update them on your life through a feed on Facebook, Twitter or an old fashion blog post.

Start counting the times people mention connecting with others via the social networking tools like a blog entry, FaceBook or MySpace page or tweat. I bet even you Barney Rubbler's will be amazed and prompted to look at joining the party!

Credit Crisis

I was listening to the Mike Church radio show on Sirius on Wednesday morning. He said something very interesting about the credit crisis and pending bail out. He was right on!

These people that have the sub prime loans and can't pay their bills aren't losing THEIR homes. The loans were no down payment type loans. They have NO equity. They were basically renters okay renting to own. Why are we bailing out people on home loans that they SHOULDN'T have qualified for in the first place?

I am not even going to start on bailing out financial institutions that knowingly lent money to people that didn't qualify.

Talk Radio.... Old time Community

Only children often pick up strange habits that are more adult like than other children that have siblings to influence them. That can be seen with food choices, reading material, and sports. As an only child, one of the weird habits I picked up from my mother was an interest in talk radio. I would set my clock radio to a huge Boston AM station to listen to Larry Glick nights as I went to bed. During Basketball season, I went to sleep (or eluded it) listening to the famous Johnny Most giving the play by play for Larry Bird, Danny Ange, and Tiny Archibald and the rest of the Celtics.
Today, I am still a talk radio junkie. I do this in a more technically upgraded way from an old clock radio. I stream it on my laptop and have satellite radio in my car. It dawned on me the other day how talk radio is a community. There is a host or a site. There is a group of like-minded people which congregate to talk and listen to others on issues that are important to them. People participate by calling in with their own UGC (User or 'Listener' Generated Content). Many lurk and just listen. Others take the information and have discussions with family and friends. They become better informed as even the SME (talk show hosts and guests) learn from the masses. It is an original technology based We Are Smarter than Me concept. The next time your radio dial hits a talk radio station figure you are part of an old time grass roots community.